Hollywood Park Innovation Hub

Driving the future of entertainment and guest experiences through emergent technology and creative solutions.

Who We Are

The Hollywood Park Innovation Hub is a cross-functional collective of strategists, creators, and technologists. Our mission is to explore, develop, and integrate cutting-edge solutions that enhance operational efficiency, create unforgettable fan experiences, and solidify Hollywood Park as a global leader in sports and entertainment technology.

Our Core Teams

AI Integrators

  • Leveraging LLMs for business intelligence.
  • Developing custom AI-powered workflows.
  • Researching emergent AI capabilities.

Web & App Development

  • Building internal and external web platforms.
  • Crafting world-class mobile experiences.
  • Maintaining and scaling digital infrastructure.

Data

  • Data warehousing and ETL pipelines.
  • Advanced analytics and predictive modeling.
  • Visualizing data for actionable insights.

Digital Marketing

  • Executing data-driven marketing campaigns.
  • Managing social media and digital presence.
  • Optimizing SEO/SEM strategies.

Efficiency & Workflow Tech

  • Automating repetitive business processes.
  • Integrating SaaS platforms for seamless flow.
  • Building custom internal tools.

IT Project Management

  • Overseeing tech projects from ideation to launch.
  • Agile and Scrum methodology leadership.
  • Managing stakeholder communications.

How We Work

From a spark of an idea to a full-scale launch, we follow a structured, transparent process to ensure every project delivers maximum value.

1

Idea Intake

2

Evaluation

3

Prototyping

4

Development

5

Launch & Measure

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Latest Updates

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Our Technology Stack

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